CHRIS KENNY

As a copywriter at Walz Tetrick, I worked with the KC Royals throughout the 2018, 2019 and 2020 seasons and start of the 2021 season.

A sample of the Sonic Wacky Pack Kids Meal website and e-mail copy I have been writing for over a year. Corresponding audio clips can be found here.

The two-week COVID quarantine and subsequent (and slow) rollback into normalcy hurt small business in Washington, DC, which relies on weekday commuters for support. Once restrictions lifted, those same commuters chose to work from home, essentially turning DC into a ghost town.

Our social media campaign - Return to City Life - encourages people to get out of their bathrobes and slippers and come back to the city they love. We used playful imagery and typographic treatments to spurn feelings of “remember when” and FOMO (fear of missing out). A photo challenge offered gift cards and other prizes from local vendors to further incentivize people to put on their “hard pants” and Return to DC.

This campaign won “Best Communications Strategy - Place Brand” in City/Nation/Place Awards 2022.

The Kansas City Symphony asked Walz Tetrick to design and concept their 2019 Symphony Ball. From invitations to table tents and beyond, we reimagined the fairy tale on which Stravinsky’s Firebird is based. Our work on the Firebird Ball earned Walz Tetrick AAF-KC AAA Gold and Silver Awards.

The Gay Men’s Chorus of Washington’s (DC) PORTRAITS project is a large-scale, nine-movement performance highlighting sexual, racial and cultural dynamics through the power of voice, art and dance. The PORTRAITS website, which can be found here, is up for an ADDY at the 2024 AAF DC American Advertising Awards Celebration.

Climb UPton is a 90-element vertical adventure located in Upton Hill Regional Park, part of the Northern Virginia Regional Park Authority. This campaign makes the obstacle course the focus and challenges guests to push themselves - no matter their skill levels - as they conquer all three levels of difficulty.

The Inova Saville Cancer Screening and Prevention Center in Fairfax, VA asked for help working on a cancer screening awareness campaign. Because cancer doesn’t always manifest in obvious ways, this campaign urges people to be proactive with their health screenings.

Wrote the semi-monthly radio and TV spots for upcoming concerts and promotions, which had a similar look & feel to the brand spot “Girls’ Night Out,” which won two BRONZE statues at the 41st Annual Telly Awards. Thanks goes to Kelli Oestreich (ACD), Jeff Chase (CD) and Bark Productions in Kansas City.

SQUIX began its life as a monthly subscription box filled with germ-fighting, all-natural cleaning products. SQUIX shifted to being a provider of high-quality cleaning products including their “eGERMency Kit.”

Sadly, SQUIX didn’t last long enough to see COVID. A product ahead of its time.